When they’re making their marketing plans, most small-business owners have a limited budget. However, if they don’t advertise their venture, they can’t expect high revenues.
The good news is that you can create a marketing strategy without spending a fortune. This is possible thanks to various options available on the Web nowadays.
In this article, we’re going to discuss some cutting-edge marketing trends that will contribute to smooth SMB advertising.
1) Adding a touch of personal
The Internet has been being filled with loads of generic, dull content.
At this moment, new generations are coming out of age and older generations are getting more sophisticated.
As a result, it’s more difficult than before to generate leads and attract an audience with general tips.
So, if you want to follow suit in current SMB marketing trends, add your marketing campaigns a personal touch.
For instance, share as many first-person business experiences as possible. Add a blog to your business website and publish posts that will show new beginners how to overcome the initial difficulties.
Moreover, take your own photos instead of buying stock photos or using some generic images.
The more original things you distribute to the online audience, the more popularity you will gain for your business.
2) Encouraging customers testimonials
The word of mouth is one of those evergreen and eternally efficient marketing strategies.
Your customers can talk about your brand in many online places.
You can control some of them, while others are out of your jurisdiction.
For example, you can allow your customers to leave product reviews on your website. If you have a WP website, you can learn more about these plugins in the guide on the PIxlee website.
That way, you’ll show the visitors not only that you appreciate their opinions, but you believe in the quality of your products, as well.
In addition, you can enable the comments section on your blog. This will allow the readers to share their thoughts with other visitors. Also, some of them will share your blog posts, which will increase the visibility of both your website and your business.
3) Jump on the voice search bandwagon
As the world is turning mobile, new possibilities are opening when it comes to online search.
One of the major trends in that sense is the use of voice search.
This option is equally available to desktop and mobile users.
What’s more, the number of mobile users using voice search is constantly growing.
In order to appear in the voice search results, you should add your business to the Google business listings, as well as to Bing and Yelp. Each voice assistant uses different sources to provide results for voice search queries. That’s why it’s recommended to register a new business to as many sources as possible.
Furthermore, it’s possible to use the Schema markup of websites so that search engines can access your business data more efficiently.
You can find out more about voice search optimization and Schema from the article available on the Search Engine Watch website.
4) Introducing innovative visuals
While visuals remain an important part of business websites, SMB-owners should move with the times.
So, when it comes to visual materials that can help you promote your business, you should optimize your content for social media.
For instance, one of the newest trends is vertical videos. This craze is especially popular with Generation Z, mostly due to the innovations introduced by Snapchat and Instagram’s IGTV.
Those business owners who target a younger target audience must take this trend into account.
As for SMB-websites, if you want to reduce the load time and increase the conversion rates, it’s imperative to comprise the images you want to publish.
Finally, it’s still important to raise the awareness of your brand among the potential customers.
As explained by the experienced Houston logo designers, business owners should enrich their website with branding visuals. So, embellish those videos and images with your logo and business name.
What’s more, you can protect your genuine business photos with a watermark.
5) Embracing artificial intelligence
As a business owner, you can make great use of a wide range of tools to learn more about your audiences.
In addition to various tracking devices, now you can count on simple AI-based solutions that deliver more detail information about potential customers.
Together with the growth of big data, artificial intelligence is gradually becoming a game changer in the world of modern business.
We’ve mentioned voice assistants a few paragraphs before. They’re a great example of artificial intelligence, as well as auto-correct features in search engines.
As time goes by, these functions will keep getting more advanced, which will be useful both for business owners and their customers.
Still, this doesn’t mean that AI will replace humans. While those tools will be able to analyze and process big data, business owners will only rely on those results to make their business decisions.
If you’re thinking about starting a business, it’s important to use marketing trends for its promotion.
That way, you’ll keep the pace with your rivals.
In line with that, it’s recommended to add personal stories to marketing campaigns. Every business story is different, and it carries a specific weight. So, let your audience learn more about your effort and what makes your unique selling proposition.
Moreover, don’t forget to engage your customers in the marketing process by publishing their unfiltered reviews on your website. Likewise, enable them to leave comments in the blog section.
Finally, if you include the modern visuals in your marketing campaign and utilize the AI-features, you’ll make your business a competitive player on the business market.
Author Byline: Liam Collins is a tech pundit and Web enthusiast working at TuiSpace.com. He spends most of his time reading and writing about the current affairs in the world of information technology. When he isn’t working, he likes going for long bike rides and walks in nature.