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Word-of-Mouth Marketing And Generation Z

Word-of-Mouth Marketing is a term that gets thrown around, a lot, in advertising jargon. So what is it? And what makes it unique and effective? Word-of-Mouth Marketing, is a free form of advertising and comprises the opinion of customers –  it is the action taken by...

Conversational Chatbots and their Impact on Marketing

Conversational agents, or simply known as ‘Chatbots’ are software programs capable of executing an automated chatting. Although the history of chatbots traces back to the 1950’s, a profound development was witnessed only in the digital era i.e. along with the development of internet and information technology. A...

7 SEO Trends That You Cannot Ignore In 2019

A popular saying goes, “Social may be sexy, but search still pays the bill.” This line expresses the importance of search results. Irrespective of whether you have prominence on social media or not, if you cannot make your brand visible on search engine results, then...

Top Content Marketing Trends in 2019

Content forms the focus of connection between a brand and its users. Content gives the power to a brand to connect with the audience in an authentic, heart-warming way, creating a means to developing a deep relationship with consumers vis-à-vis simply being a proposition to...