Digital Marketing and it’s Importance for the Education Sector
The education sector has become more competitive and sophisticated than ever before. This is primarily due to an increase in the number of digital marketing agencies serving the sector. In today’s era of competition, institutions need to adapt to the constantly evolving digital marketing trends to stay on top of their game. Nowadays, the invention of the internet has totally changed the way people consume services. That especially includes education. Although we haven’t reached the point where digital marketing has obscured traditional marketing entirely, the Indian context offers a promising premise – especially in the case of the education sector.
But why is digital marketing becoming important for the education industry?
This transformation in the marketing needs of the industry can mainly be attributed to the increase of web and digital media usage in the educational sector. The sector has undergone major transformations, and this is partly due to the widespread access of the internet or in other words, a direct consequence of the digital ripple. Therefore, educational industries must work on their digital presence and invest in digital marketing strategically to reach a larger number of students & parents with a lot more ease. Today, digital marketing is considered to be the best option when it comes to reaching out to both students and parents. The future is now and it’s high time that the conservative educational industry adopts emerging trends and technologies for effective marketing.
Here are some reasons to consider the utilization of digital marketing for your institution
Digital marketing is very cost-effective; it is the best medium to attract a broader audience at little to no cost. With the help of an educational marketing agency such as Adsyndicate, your institution can get excellent results with small investments and can also avail services like search engine optimization, social media marketing, mobile marketing and email marketing. All of which are strategically included in a budgeted but well-thought out digital marketing strategy. All we imply is this, your educational institute can focus on a more significant audience at a low cost, and achieve greater benefits. Benefits such as reaching the right audience and consequently generating higher quality leads.
2. Enhance Brand Awareness
Digital marketing is the best way to create brand awareness through social media platforms like Facebook, Twitter, Instagram, LinkedIn, etc., as they house a greater section of the relevant audience. This can help increase the subscriber count and increase customer interaction with the brand. The social media handles of our client Manipal Academy of Higher Education is a good example to how effective brand management can lead to better brand awareness.
3. Facilitates performance tracking
You can track campaign performance with the help of relevant digital marketing tools, which can help extensively when it comes to measuring and tracking the overall effectiveness of your marketing campaign. This enables you to also tweak the marketing strategy if the statistics of the marketing patterns of your institution are on a low. Digital marketing in the education sector helps to redirect the focus of the strategy, so that the marketing mix is appropriately optimised.
4. High Conversion Rate
Online educational marketing platforms usually receive high conversion rates. Messaging platforms like SMS and e-mails are some of the forms of digital marketing that receive a high response rate due to the fact that they are personal and educational institutes can easily reach their targeted audience in an effective and more intimate way. Our client ARMIET has successfully used email and SMS to promote their programs. They recently conducted an MBA mock test which has led to the generation of very high quality leads that then led to great conversions.
5. Digital Presence
Forming a great digital presence is imperative for any brand and the education sector is no exception to this fact. With the majority of people finding their information online, it’s now a prerequisite to establish a strong digital presence to make sure that prospective students and parents can discover your brand on these channels and consider your institution while making their choice. Again, our client MAHE who has a strong digital presence with their highly optimised website is a testament to the effectiveness of a proper digital presence.
6. Promote through paid channels
Search and display ads are one of the most effective ways to market an educational institution or any institution for that matter. Lead generation can yield more results through ad campaigns as it directs a large section of the online audience towards your site. This is sometimes the most appropriate way to drive traffic to the website. Usage of relevant and best keywords will also help in increasing the total number of impressions. Impressions are a critical aspect of any digital marketing strategy. A proper testimony to this is the ad gen lead based campaign we did for our client TAPMI for post-graduate admissions. The results have been overwhelming to say the least.
7. Manage your online reputation
Managing your online reputation is a must, always. This can be done by promoting quality blogs, capturing videos, garnering testimonials from achievers and great inspirational personalities, gaining and implementing alumni feedback, and promoting positive campus news to gain the attention of the audience. This generates interest in the minds of the consumer, which leads to a quality online reputation. A good impression and image can go a long way for your brand. It can help immensely in securing the future of your brand.
Thus, for an educational institution to be successful in today’s era, it’s a must to utilize and implement a comprehensive and well-thought-out digital marketing strategy. This digital marketing strategy should be ideated and implemented properly so that the educational institution can enjoy all the benefits, such as high levels of student enrolment, improved cost-effectiveness, garnering a strong reputation, and also attaining a higher conversion rate and a higher rate of return when it comes to your investment.
The time has come for every institution to trigger a long-term digital plan with a carefully thought out objective so that it can amplify its brand identity and presence. One of the most effective ways to do so is by enlisting the services of an online education marketing agency to help facilitate this transformation into the new era of digital marketing. That’s where we come in.
Adsyndicate are long time experts in all forms of marketing and we have a specialised digital marketing team ADCODE who specialise in all components of digital marketing which includes SEO, CRO, website and social media management. Our existing clients in the education sector have tasted immense success with us and we’d like to help your brand achieve the same, if not better results. Just ask, we’re here to help.
A Digital leader with experience in Media and Technology domain having worked with super brands such as Times Group, Larsen & Toubro and The Manipal Group. My expertise lies in domains such as digital, digital media, media-tech, print media and broadcasting.