Digital Marketing This Week – Facebook new video creation tool, Google suggests 301 redirects and much more
1. Facebook rolls out mobile-first video creation tools for advertisers
Facebook has rolled out a new toolset that enables marketers to create mobile-optimized video ads. According to a blog post, Facebook “found that mobile-first creative has a 27 percent higher likelihood of driving brand lift and 23 percent higher likelihood of driving message association compared to video ads that are not optimized for mobile.”
2. Facebook optimizing Ad platform – Removes 5000 targeting filters
Facebook is continuing the push to make its platform safer for users, this time removing more than 5,000 ad targeting filters from its system to keep advertisers from discriminating against ethnic or religious groups. Additionally, Facebook will also require housing, employment, and credit advertisers to certify that they’re in compliance with the social media company’s non-discrimination policy.
3. Google suggesting to use 301 redirects when migrating from HTTP to HTTPS
Recently on a webmaster video hangout, John Mueller (Google trends analyst) recommended that people migrating from HTTP to HTTPS do so with 301 redirects on a per-URL basis. He said you should not use other types of redirects, such as 303s or others; you should stick with 301 redirects for these migrations.
4. Be transparent – Message from consumers to brands on social media
The Social Media and the Evolution of Transparency report (free, registration required) surveyed 1,000 US consumers and found that an overwhelming number (86 percent) think it’s more important than ever before for businesses to be transparent. These consumers define transparency as being open (59 percent), clear (53 percent) and honest (49 percent). The report shows that customers are more loyal to companies that reflect those qualities and are willing to walk away from those that don’t.
5. Google rolls out new featured snippets with expandable subtopics
Google has introduced a new type of featured snippet dedicated to displaying more in-depth information about a topic. Similar to how Google displays featured snippets for individual topics, Google can now display a featured snippet that details the differences and/or similarities between two things. Within the featured snippet, searchers can use drop-down tabs to further explore various subtopics.
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