Digital Marketing This Week – Instagram ‘Collection Ads’, Google ‘Copyright Match Tool’, Facebook- Rolling AR Ads and much more
1. Instagram- Collection Ads
Instagram is now further moving into the e Commerce space. As collection Ads were previously available for advertisers in beta but now it’s available for everybody on Instagram.
2. Google- Copyright Match Tool
Google recently came up with Copyright Match Tool will helps to keep a track on all the people who stole your videos on YouTube. You can review your match in YouTube Studio. Keep an eye on new matches regularly.
3. Facebook- Rolling AR Ads
Facebook announced recently that they are rolling out AR ads, as this is going to give users a Virtual Experience to try products which is one of the biggest issues for users on the e-commerce platforms.
4. Reddit- Call to Action
Reddit came up with new Call to Actions like Download, Installs, Know More, sign up, learn more which are somewhat similar as Facebook as it makes a large percentage of difference in Click-Through Rate and Conversion.
5. Twitter- Spotlight App
Twitter recently came up with new type of advertising where the spotlight app allows to put ads which place a visual banner with a GIF or image background on the top of the explore tab.
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