Digital Marketing This Week: Instagram TV, YouTube Video Tools, Messenger Ads and much more
1. Instagram launches new IGTV app for users with 1-hour video uploads
Looks like Instagram is ready to take on YouTube as they have recently launched Instagram TV (IGTV) which will allow users to upload videos up to one hour in length. This will be different from the usual one-minute limit videos. One can access this feature from a button inside the Instagram homescreen, as well as a standalone app. Currently IGTV runs ad-free.
2. Instagram hits 1 billion users
Instagram hits 1 billion monthly users, up from 800M in September 2017 by 86% as compared to last year. Certainly, a good boost for content creators via podcasts. This growth will be a huge advantage for IGTV, as content creators will be keen to explore and increase their fan base.
3. Facebook rolls out auto play video ads in Messenger
In a very controversial stage of the company, Facebook decides to roll out and test auto playing video ads inside their messaging app, Messenger. Reports already suggest that this move by Facebook will cause more harm than good.
4. New Adwords tools for YouTube video ads to test and measure creativity
Advertisers will soon have AdWords tools to test & measure creative elements of YouTube video ads. Stiil in beta phase, YouTube’s new creative suite will include Video Experiments, Video Creative Analytics, YouTube Director Mix and Video Ad Sequencing.
5. YouTube’s updated system to stop spam likes
YouTube recently mentioned that they are making a system update to catch even more spam in likes and dislikes across videos. As per reports, a like would be marked as spam when it’s purchased from a third-party service. Paying for likes or dislikes is a direct violation of YouTube’s Terms of Service.
6. URL Inspection Tool in New Google Search Console
Now webmasters can know how a specific URL was indexed with insights regarding crawls, indexing etc. This new feature is in the beta Google Search Console called the URL inspection tool.
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