Top Social Media Trends in 2019
Top Social Media Trends in 2019

The year 2019, shall bring in many new social media trends. Trends that shall further solidify the medium as the prime agent and means of showcasing and displaying a brand’s value, further cementin...

Importance of Digital Marketing for Educational Institutions
Importance of Digital Marketing for Educational Institutions

We are experiencing a digital revolution throughout India, where digital marketing is sweeping across...

Successful Content Creation is About Preparation First and Foremost
Successful Content Creation is About Preparation First and Foremost

  People often don't realize just how difficult <...

WeChat or WhatsApp: The Final Word Shall be Whose?
WeChat or WhatsApp: The Final Word Shall be Whose?

Unknown to the rest of the world, WeChat founded and owned by Tencent, has fully taken over the narrative of the lives of the people of China. A country where WhatsApp is banned, Facebook Messenger...

Digital Marketing This Week – Instagram launches Shopping in Stories, Pinterest opens API and much more
Digital Marketing This Week – Instagram launches Shopping in Stories, Pinterest opens API and much more

1. YouTube gives more creators option to monetize channels

Channel Memberships, a program that lets creators offer a $4.99 monthly subscription fee, is now available to channels with 50,00...

Digital Marketing This Week – Pinterest hits 250 million active users, LinkedIn Supports Dynamic Ads and much more
Digital Marketing This Week – Pinterest hits 250 million active users, LinkedIn Supports Dynamic Ads and much more

1. Pinterest Says It Has 250 Million Monthly Active Users

Pinterest has reached another new milestone. This past week, the image-sharing site announced that it has 250 million monthly acti...

Digital Marketing This Week – LinkedIn rolls out bidding option, YouTube’s non-skippable ads and much more
Digital Marketing This Week – LinkedIn rolls out bidding option, YouTube’s non-skippable ads and much more

1. LinkedIn Introduces New Automated Bidding for Sponsored Content

Automated bidding for Sponsored Content will be available when looking to optimize for website visits, awareness, lead fo...

Digital Marketing This Week – Facebook new video creation tool, Google suggests 301 redirects and much more
Digital Marketing This Week – Facebook new video creation tool, Google suggests 301 redirects and much more

1. Facebook rolls out mobile-first video creation tools for advertisers

Facebook has rolled out a new toolset that enables marketers to create mobile-optimized video ads. According to a bl...

Twitter May Fall While LinkedIn Rises
Twitter May Fall While LinkedIn Rises

Following a lot of people on Twitter generates high chances of missing out several news due to its immediacy. It is simply impossible to catch all the content which appears in your Twitter feed. Co...

Digital Marketing This Week – Quora – Conversion Campaigns, Facebook Video ads from Still Images and much more
Digital Marketing This Week – Quora – Conversion Campaigns, Facebook Video ads from Still Images and much more

1. Quora – Advertisers can now optimize conversion campaigns

Recently Quora rolled out conversion optimized campaigns. This new feature focuses the ad delivery algorithm on optimizing for ...