When It Comes to Video, Never Forget the Rule of Show, Don’t Tell
When It Comes to Video, Never Forget the Rule of Show, Don’t Tell

There's an old rule in narrative visual storytelling that essentially boils down to "whenever you have the opportunity to, always show and never tell." What this means is that if you're w...

Why CEOs need to trust marketers?
Why CEOs need to trust marketers?

If there’s one thing that C level executives in India run after, it’s ROI. ROI marketers are the only kind of marketers that have gained the trust of C level executives across the country. But whil...

Millennials are ditching Facebook and its effect on Brands
Millennials are ditching Facebook and its effect on Brands

Facebook’s monthly users between the age of 12-24 have been on a constant decline, recent reports show. The users of the age group between 12-17 is the one showing the largest decrease. Facebook’s ...

The State of EVs in India and What it Means for Automobile Brands
The State of EVs in India and What it Means for Automobile Brands

The 2018 Auto Expo held in the country showcased around 50 electric vehicles (EVs) in conjunction to the very ambitious plan of the centre to make all vehicles running on Indian roads electric by 2...

How Can Blockchain Transform Digital Marketing?
How Can Blockchain Transform Digital Marketing?

Blockchain is a fairly recent advent to the world of digital technology. Discovered only about 10 years ago by combining existing technology and applying it in a new, unorthodox way, this seemingly...

A Step-by-Step Guide to an Annual Marketing Planning
A Step-by-Step Guide to an Annual Marketing Planning

By now, most people who start new businesses understand the importance of having a business plan. Not quite as many, however, are entirely aware a marketing plan is just as important. But it is. Ju...

How Web Design Affects the Value of Your Online Business
How Web Design Affects the Value of Your Online Business

Long gone are the days of trying to convince business owners they need a website. The benefits of having an online presence are so great, and as eCommerce takes up an increasingly large share of th...

Why Storytelling is Important for Your Brand
Why Storytelling is Important for Your Brand

Storytelling is the heart and soul of successful leadership. It is used to strengthen a brand. It’s one of the most potent ways to pour life into your brand and the main components of content marke...

How Can the Healthcare Industry Make the Most of Digital Technology?
How Can the Healthcare Industry Make the Most of Digital Technology?

How does one select hotels? We usually scout the internet or traveller reviews about a particular hotel and then select one, this is besides taking into consideration factors such as brand visibili...

How Artificial Intelligence (AI) is Remoulding the Banking Industry
How Artificial Intelligence (AI) is Remoulding the Banking Industry

Artificial Intelligence is no more the fancy word it used to be. Utilised only by tech-geeks and people who were ‘into’ digital. The term is becoming more commonplace and perhaps the adoption of AI...