How To become an SEO Expert

SEO or Search Engine Optimization has become an inseparable wing of any digital marketing agency. It can be even said that SEO drives digital marketing, as studies have repeatedly confirmed that SEO can generate better return of interest than TV or print ads. In fact,...

Chat bots: Origin and Future Prospects in Marketing

Chatbots – also known as conversational agents are software programs capable of doing automated chatting. Chatbots function by mimicking written texts or speech to interact and conversate with the users. Be it voice based chatbots like Siri, Alexa, Google Assistant or any other chatbots, they...