Digital Marketing This Week – LinkedIn rolls out bidding option, YouTube’s non-skippable ads and much more

1. LinkedIn Introduces New Automated Bidding for Sponsored Content

Automated bidding for Sponsored Content will be available when looking to optimize for website visits, awareness, lead form submissions, website conversions and video views. The option, LinkedIn says, will use “historical data and machine learning to automatically find the best bid on members who will fulfil that objective”.

2. YouTube to Roll Out Non-skippable ads

YouTube is rolling out non-skippable ads to all creators. If you’re running a YouTube channel that already monetizes content, you should soon have access to the new ad format. You can use it with newly created or previously published videos. In a nutshell, non-skippable ads will give you the option to make more money. Just be sure that your audience doesn’t lose patience, or you could end up making less money. Keep in mind that YouTube is capping the length of the new ads to 20 seconds. YouTube also plans on rolling out a tool that will allow you to add non-skippable ads in bulk.

3. Forrester Report: Video Ad Spend Will Top $100 Billion by 2023

According to Forrester, marketers will top the $100 billion mark in video ad spend in 2023. That’s an increase from $90.7 billion for the current year. Also, online video share of total ad spend is expected to rise from 21.2% to 34.3% by 2032. That will exceed the share of TV ad spend. Currently, the number of online video ad views stands at 200 million. That’s getting close to the size of the TV audience, measured at 258 million.

4. Google’s New ‘Ad Strength’ Measures Ad Effectiveness

Google has introduced a new tool for helping advertisers measure the effectiveness of their ads before they go live. A new ad strength indicator measures responsive search and display ads on a scale from “Poor” to “Excellent.” When measuring ad strength, Google takes into account the relevance, quantity, and diversity of ad copy. In addition to assigning an overall rating to the ad, Google provides actionable feedback so advertisers know which areas they need to improve on.

5. Instagram Lets Users Apply to Become Verified

Instagram has simplified the process of becoming verified, adding a form to the app that lets users easily apply for verification. Becoming verified adds a blue checkmark badge next to an account name, letting other users know that they are interacting with the authentic presence of a public figure, celebrity, global brand, or entity. Users can now submit a request for verification from the app by following the steps below:

1. Go to your profile
2. Tap the menu icon
3. Select “Settings”
4. Choose “Request Verification”

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