15 Factors Supporting Email Marketing As The Best Strategy of Leadership
Until 1990, the use of the Internet for business was against the rules due to the National Science Foundation of the United States, but later big companies gained access to it. After passing control over the Internet into privately owning in 1992, the circle of consumers and Internet service providers expanded significantly, and the network connected millions of people and computers all over the world. In the same year, the first online store of Charles Stack, selling books, was opened. 1994 is the year of Amazon opening, which launched its online store in July 1995. In October 1994, First Virtual began to offer its payment services for goods on the Internet and became the first electronic payment system. A couple of years in 1996, MasterCard and Visa announced the creation of an open, unified standard for the protection of payments on the Internet using plastic cards. A little later, the first search engines begin to appear.
Now Internet marketing is more than the sale of information products, and now there is a trade in the information space, software products, business models and many other products and services. Such companies as Google, MSN, and Yahoo have taken a new level and segmented the digital advertising market by offering local advertising services to small and mid-sized businesses. This kind of marketing has become the basis of modern capitalism, which allows anyone with an idea, a product or a service to reach the broadest possible audience.
Many online marketing strategies can bring success to companies. Regardless of whether you want to promote a new product or any company, these methods of promotion lead to increased exposure and gain in sales. However, which way is the best strategy? Many will say that this is email marketing. We offer to consider fifteen facts confirming this.
People use email
It may seem silly, but the main reason for working with e-mail is that everyone uses e-mail to keep track of their correspondence!
High return on investment
You do not have to invest a lot of money in an email marketing scheme, but the income will be impressive. It even makes sense to allocate money to buy solo advertising that works with guaranteed targeted clicks if you are looking for more in-depth marketing strategies.
People get the message
If someone allows you to send messages through your spam filter, they will know for sure when a company will have new products or discounts on the site.
People open emails
If you create high-quality emails containing fascinating topics, people will open them to see what is inside!
Target marketing strategy
Unlike some other marketing strategies, you do not take “pictures in the dark” using email marketing. You focus on those who love your products or services.
When you create an email list, this usually happens with the help of eligible customers, which means that they are people who want to buy your products.
These lists are your own
Social networking sites such as Facebook make it difficult for people with reduced capabilities, which means you need to rely on your email lists to communicate directly with people.
Readers see what they want
Through carefully processed e-mails, readers will see which messages they like the most.
Telling stories or broadcasting news to your customers can make them feel part of your company.
When people receive emails from you, they will more often look at the logo and company name, which means that this brand will remain in their memory!
They are great for returning old customers, but emails also help generate new audiences.
After sales service
Email marketing is also good for tracking customers after they purchase to see if they like the experience.
Sale and resale
If you sell more products to customers or talk with them about your other products and services, email can help you generate more money with your customer!
When you advertise content on social networks, there are limits due to their platform as to how the page may look. However, with email, the look is entirely up to you!
Email and mobile platforms
Email is the best way to get information for customers on mobile platforms, and more than 60 percent of people use a smartphone to check their email. If your emails look great on smartphones, you are on the right track!
Note that these are just fifteen reasons why an email marketing campaign will lead your company to success. There are much more, and they are no less compelling.
Email marketing is one of the most powerful internet marketing technologies. Any well-established online business in a varying degree uses automated email newsletter. The main thing here is that the message texts are useful and well written, and the approach to the website coding was professional.
If you follow these rules, the profit level will undoubtedly increase. The fact is that they are waiting for a useful newsletter, will be sure to read it and often even save it in a separate folder.
Melisa Marzett is a digital marketing specialist, disclosed pitfalls of the occupation, how to create a funnel system. Currently working as a freelance writer , she is eager to talk about the future of business promotion online.