6 Principles of Good Website Design
Website today is ‘the platform’ for revenue generation and market reach. In this era of e-commerce where most of the transactions take place through online channels, a website becomes an essential element of your business development and operation strategy.
But having a website developed is all that you need, or by getting a digital presence through a website is all that’s what would lead to the growth and development of your business. The answer to this would be certainly a big ‘no’ especially in the context of modern-day website design and development.
Wonder why? Then ask yourself some more questions like whether our website design services efficient enough? Or were our website design services were as per the present day standards? Website design and development is the phase were a separation between a website that is a masterpiece and the one which is just another URL originates.
Thus, effective website design and development is the crux for getting a good website on the platform. To take the task of website design with precision is a determining factor for getting you those desired outcomes that you have wished from your website to deliver.
Just like a perfect dish that has a recipe behind it a good website design has certain principles that are required to be followed during the design and development phase.
So, if you are someone who is planning to get a website developed for his business or a website designer who is learning to deliver the best of solutions to its clients then this the right web page for you to be logged in.
We would discuss those principles following which you could get an awesome website design on the table. What? You just have to continue reading till the end to get a note of these principles and techniques. So, let’s get started.
1.Simplicity is the key
‘Simple is beautiful’, you might have heard this phrase more often than not. Well, the saying goes true in the context of website designing as well. Loading the web page with too many elements like images, videos, graphics etc is a perfect recipe for worst kind of website design.
Moreover adding too many elements on the web page drive away the user from making a call on your Call to Action (CTA) buttons. The visitor is driven away by the excess of the element on the webpage only to get confused and finally exit the website.
It must be ensured that these elements are there as a support system so, as to drive the actions in your CTAs and not to compete with them for attention.
2.Sense of purpose
During the design phase, one must ensure that each of the pages on the website should convey a sense of purpose and should not be just there as it has to be. Say for example the ‘about us’ page on the website should clearly spell about the history of the entity till its present context. Similarly, the ‘contact us’ page must contain all the necessary information from email-id, mobile numbers to the social login handles (like Facebook, Twitter etc.)
Any unnecessary webpage or element on your website (especially any image or video) is like a piece of baggage that pulls the performance of the website down by adding on to its loading time.
3.Scalability and Compatibility
In this era of mobile telephony where mobile and tablets are the real driver of traffic on websites, it must be ensured during the design phase that the website is scalable. That is the website should be effective enough to be get loaded easily on a range of devices from mobile to PCs and from tablets to Laptops.
Also, the cross-browser compatibility of the website should be ensured during the design and development phase so, that the users are not left with pathetic experience.
Color says a lot, the color theme of your website is a crucial element in defining the efficacy of your website. While designing website attention must be paid on the color scheme so, as to use colors effectively for various elements on the page.
Say, your CTA buttons should have an attractive color scheme that attracts the attention of visitors in seconds and to support that the background elements or theme should be colored lightly (in accordance).
5.Speed of loading
Bad loading speed is the last thing that you should want in your website. The loading speed is critical for attracting visitors as a website that takes more than 10 seconds or so to load is aborted by visitors in around 70% of the cases.
6.Ease of navigation
This is what you must ensure for your users. The users/visitors on your website must be in a position to easily navigate through the website and there shall not be complexity in the path of navigation.
There are more than 100% chances of your website to be aborted by users on the want of ease of navigation.
Now, then since we have spelled all those principles of effective website design for you its time you adopt them in practice. We, hope you had a great time reading.
Hermit Chawla is a Marketing Manager at Sprak Design. He loves to share his thoughts on, Lifestyle Design, Branding Firm, Exhibition design etc..