Digital Marketing for Education Sector
The education sector has been one of the sectors to become ruthlessly competitive, highly saturated and remarkably sophisticated at an alarmingly astounding rate. Slowly fading away are the days where school and university selection by parents and students were carried out through old-school methods such as television and newspaper ads. A major chunk of this change can be attributed to the mainstream adoption of the internet and its increasing usage in aiding decision-making. Especially from a consumer perspective. The education sector seems to be one which has drastically transformed due to digital. Granted that the marketing techniques haven’t completely turned digital and although traditional marketing methods are still existent and get the job done, the fact that more and more consumers are turning to the internet and online media to make appropriate education related decisions simply cannot be ignored. Traditional media is losing consumers while digital media is gaining.
Hence we can summarize that Education sector is an ever evolving sector and directly influence the growth of a nation. Similar to the other areas, even education sector has been undergoing a lot of changes due to the introduction of digital technology. Although educational brands are continuing to promote themselves through traditional ads and banners, nevertheless, they have realized the potentials of digital marketing to make impact their target audience on a larger scale.
But why must educational brands invest more into digital marketing?
Digital marketing is undoubtedly becoming a part and parcel of the education sector mainly due to the internet and online media, whether brands like it or not. Just like other sectors, digital marketing has made its entry into the education sector too. The world is witnessing a change in marketing strategies and techniques. It’s going digital. This means that brands need to embrace digital marketing strategies to stay on top of their game. That’s not necessarily a bad thing. In-fact, digital marketing comes bundled along with its own irresistible benefits. The biggest advantage of digital marketing over traditional marketing is undoubtedly the cost. The cost-per-click alone could benefit brands from large savings which can easily be invested into other areas of the business. Another advantage is undoubtedly the reach and the significant difference here from traditional media is the ability of brands to easily communicate with the consumer in both directions. It’s far easier for a consumer to communicate directly with the brand through online platforms such as social media pages and forums. These reasons alone directly result in high-conversion rates when you also take into account the large amount of youngsters hanging out solely on digital platforms. This is besides other advantages such as ability to track performance and manage brand awareness and visibility.
Relevance and Advantages of Digital Marketing in Education Sector
In today’s highly competitive education sector, students and parents prefer to know more about an institution before enrolling there. Here lies the limitation of print and TV advertisements, where the message delivered is constrained by information and time.
Hence, they rely on the internet to research about the institutions, compare between them and make the best choice. Recent study suggests, three out of four students in India depend on internet to search for the best institutions. Thus having a strong and active presence on social media, enhancing SEO and investing in content generation are some of the methods thorough which the digital marketing is transforming the education sector.
There are several reasons why one must opt for digital marketing to pioneer in education sector. Some of the advantages of digital marketing are listed as below:
- Digital marketing is highly economical compared to traditional marketing techniques.
- Digital marketing has the ability to reach a large number of audiences compared to conventional marketing.
- Digital marketing is pertinent as the potential stakeholders (i.e. students) spend a lot of their time on online platforms. About 93% students in India have internet accessibility with an average internet consumption rate of 4 hours per day.
- Digital marketing helps to develop brand awareness by having a strong presence on social media.
- Digital marketing simplifies consumer behaviour analysis and performance tracking processes.
- Digital marketing ‘informs’ about a product, rather than ‘selling’ it.
- Digital marketing helps to continuously nurture the stakeholders in the education sector. For instance, four out of five students in India regard internet as the ‘main source of information’ to access their course related topics. Thus, investing in digital marketing means strengthening brand equity.
Our Digital Marketing services for Education sector
Now perhaps the most important question of all would be how we, Adsyndicate can help? Adsyndicate are long term experts in the field of digital marketing and we have a dedicated team aptly named ADCODE for the sole purpose of crafting and executing contextually perfect digital marketing strategies. Our clients in the education sector which include brands such as Manipal Academy of Higher Education, Tapmi, Amrita University and McGraw-Hill are a testament to our consistently remarkable expertise in digital marketing tools be it SEO, CRO, website management or social media marketing. The best part is that we’d love for you to achieve the excellent results our existing clients have.
Digital Marketing took over the world of marketing like a storm, but it looks like it’s here to stay. If exploited efficiently, the returns from educational investment in digital marketing can be tremendous. We can exploit it, more than efficiently. Contact Us today!
AdSyndicate is ranked among the most preferred Digital Marketing Agency in India. With a wonderful team of dreamers, achievers, believers, innovators and endowed individuals, we have been winning hearts and writing successful stories in the Advertising and Marketing domains since 25 years.