Digital Marketing for FMCG Companies
If there’s one industry which has perfected mass-media marketing, it’s the FMCG sector. No other product category or industry comes nearly close to the mastery of the FMCG in mass-media marketing. Hence, it’s obvious that the FMCG is a sector heavily dependent on marketing for its sales. But with shelf spaces finding themselves increasingly online and lesser offline, how should the FMCG sector adapt?
The root problem lies in how the industry perceives the internet. They see online as just one more medium to interact with consumers post offline sales. Most brands don’t realise that a significant shift is happening where the internet is literally moving towards being a market for all varieties of FMCG goods or any good for that matter. The best example would be the marketing techniques used my start-ups producing daily consumption products. These new brands just don’t have the budget or infrastructure in place required to compete directly with the mega brands and their perfected advertising strategies. What we see is these small brands effectively and smartly leveraging online media to drive sales.
How do they do it?
Digital Marketing. With an exponentially increasing number of people making purchase related decisions online, the opportunity to increase conversion rates and subsequently sales numbers through digital marketing is completely up for grabs. Effective Marketing is so crucial for the FMCG industry mainly due to the lack of innovative products as the needs fulfilled by the products are more or less similar. Marketing forms the key element in leading to the sale of these similar products and inducing crucial motivation among the customers to buy the products. The key to selling these products lies in brands establishing their authenticity among consumers and in setting appropriate quality standards to attain the edge over other competitors. Digital marketing helps achieve just that through properly executed strategies resulting in a wider reach which then helps in pulling consumer interest towards the concerned products.
Most brands today are slowly discovering the advantages of showcasing their products 24/7 on their websites. Not to mention the flexibility and convenience offered to customers to order whatever they want, whenever they want, wherever they want, however they want. This has revolutionised shopping as we know it and the transformation has been widely appreciated by consumers and producers alike. This is again another example of how effective digital marketing can help in increasing business by multitudes.
Our Digital Marketing services for FMCG companies
The thing is, we at Adsyndicate can help you achieve wonders for your business through digital marketing. Our clients such as Namaste India and Foodmenu are living testimonies to the extent and effectiveness of our marketing strategies and their flawless execution, whether it be digital or traditional. ADCODE, the inhouse digital marketing panel of Adsyndicate are well versed in all components of modern digital marketing and are proficient in creating exceptional strategies accompanied by the promise of sound execution.
“It is expected that 130 million Indians will buy cosmetic items online by 2020, making the internet a prominent sales channel with 20 per cent of estimated total sales of $3 billion. Besides, the number of online shoppers in India will continue to grow, expectedly reaching 250 million, or 40 per cent of all internet users, by 2020.” (Source: BL) This is enough proof to convince FMCG brands the need to shift their focus towards digital and invest in adequate strategies to stay on top of the competition. Let us help, we never disappoint. Contact Us today!