Digital Marketing for Healthcare Industry

How Digital Marketing is shifting the Healthcare Industry?
Relevance and Advantages of Digital Marketing for Healthcare Industry
- Digital marketing helps to influence the consumers on social media. According to Mediabistro, 40% of the users are affected by the health information circulated on social media. Another report by Demi & Cooper indicates that the medical information on social media influences nearly 41% of consumers in choosing specific medical facility, hospital, doctor or health consultant.
- Digital marketing helps to identify potential health influencers on social media. By recognizing influencers based on their popularity, qualifications and their followers on social media, you can decide the most suitable influencer for your target audience.
- Digital marketing enables the health professionals and influencers to interact with consumers over internet. According to Search Engine Watch, 90% of the social media users aged 18-24 years trust the health information shared by heathcare experts. Thus interacting with social media users increase the consumers’ level of trust and brand loyalty.
- Digital marketing has the ability to transform the existing scenario of healthcare industry. Mediabistro reports that 54% of patients prefer seek advice from online communities to cure their ailments. This hints that the futuristic ‘customer support’ of healthcare industry could be functioning online.
- Digital marketing helps to grow health awareness among the public on a large scale. According to Wordstream, one-third of the total internet consumption is done by watching video. This is very helpful for healthcare professionals to spread awareness through informational videos that could be watched by the masses.
- Digital marketing techniques such as SEO will improve your business if your firm is listed in the top of Google searches. When it comes to healthcare, people prefer only the best of
services.

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