Digital Marketing for Pharma Sector
The pharmaceutical industry is one which has always desperately struggled to keep up with the rest of the world in terms of digital. It’s many a time found itself lagging behind in the digital spectrum as compared to other major industries. This can partly be attributed to the conservative and slow nature of the industry. That is in fact how it should be to safeguard other more important reasons, but its high time the pharma industry buckled up its boots regarding all things digital.
Digital has already begun to transform the healthcare industry like all others. Treatments are turning outcome-based, people are engaging extensively with their healthcare providers and new innovative start-ups are popping up which is increasing competition. The worst part is that most established brands have no idea on how to compete with these recent entries owing to their safe, old school marketing methods. Many brands have only begun to realise the implications of modern media and despite knowing how much it can disrupt business, most pharmaceutical marketing executives seem to have no clue on how to go about digital marketing. This effectively means that a major part of the pharma industry will soon be following mundane and completely outdated marketing strategies and nothing much will be done in terms of digital marketing which is undoubtedly, the future of marketing.
The $17 billion pharmaceutical industry is currently undergoing a digital wave. The pharma industry’s marketing spends through digital platforms is estimated to shoot up nearly 50% in the next two years to touch Rs 220 crore, Bengaluru-based market research firm Indegene’s study shows. (Source-ET) Smartphone apps and social media are predicted to be the biggest players in this growth. This means that, whether brands like it or not, they will have to indulge in digital marketing sooner or later. And if they don’t, they will inevitably be wiped out from the competition.
Digital Marketing Strategies for Pharmaceutical companies
The few ways brands in the pharma sector can entertain digital marketing strategies are by increasing patient engagement to a fuller level, personalising care for each individual patient (can take suits from the hotel industry as they have been doing this from a long time), invest and use advanced analytics to make appropriate changes in different areas, respond to concerns in real-time trying to create a more intimate experience for the end user, use AI-related services such as chatbots, automation of processes and robotic software, make the industry as a whole more data-driven to aid information exchange within the sector and so on.
Our Digital Marketing services for Pharma Sector
Adsyndicate can help you execute all of the above suggestions and much more. ADCODE, our in-house digital marketing specialist panel is well versed in all components of digital marketing be it SEO, CRO, website management or social media management. Our clients which include brands like Rohto Pharmaceuticals have already achieved excellent results as a fruit of our assistance and we’d like to help you and your brand achieve the same. The multi-billion dollar industry is only going to see more billions. Let us help you have a piece of the cake. Digital Marketing is the future. Contact Us today!