Challenge
Isuzu was already launched in India, but through the mu-X launch event, we intended to create hype and hoopla in the market, which was an enormous challenge. Thus, coordination with multiple media was also involved to create an impact. mu-X was launched with breakthrough 3D Projection Mapping. A relatively offbeat concept never before attempted in India. The challenge was to build the setup overnight and at the same time have multiple trials to ascertain if it was up and running. Majorly, big technical front was involved. From setup to trial, every process had to be executed in the shortest timeline.