AdsyndicateOur WorksNissan Digital Campaign

Delivering ROI through VR for Nissan

At Adsyndicate, the #1 question we get from clients is how to drive more leads and sales. After all, macro technology-led marketing drives leads, which drives sales, which drives growth. Macro technology forces; the backbone of hi-tech innovation makes it possible for us at Adsyndicate to drive purposeful, transformational disruption.

A case in point is Nissan.
In 2018, Nissan India launched its refreshed Micra CVT with new features such as touch screen infotainment system. The vehicle also had segment first features such as AV Navigation, Rain sensing wipers and auto head lamps making it the most attractive proposition for prospective buyers. It also upgraded the Nissan connect solution with 50+ smart features of convenience and safety built on Nissan Intelligent Mobility. The brand was looking for on-ground activations to showcase the activity.

Enter Adsyndicate. Nissan India presented us a challenging proposition to communicate their unique proposition and demonstrate through on-ground activities.

Challenge

  • Create Nissan Intelligent Mobility belief through feature demonstration
  • Improve consideration rate of Micra in the market segment
  • Establish Micra CVT as the best in class hatchback with great driving experience

Solution

Adsyndicate proposed a VR based BTL solution wherein the BTL and Digital division came together to build a first of its kind VR based test drive solution to combat the challenges and stay true to the proposition of Innovation that excites.

The solution was built by converting the Micra CVT into a gaming console that simulated a virtual reality test drive experience inside the actual car; encompassing a VR enabled robust framework of embedded microprocessors.

With sensors integrated on the steering, accelerator and brakes, the campaign turned upbeat & for the first time, people experienced the complete set of features without having to hit the roads or visit showroom, the charm of Micra was showcased, all in ONE place!

Achievement

Built an overwhelming barrage of 4000+ inquiries of Nissan Micra.

Awards

Adsyndicate won The Most Innovative Technology Initiative of the Year award by Loyalty Summit 2019

But that's just half the story. Over the last three years, technologies empowering digital experience have steadily disrupted IT operations, business models and markets. The Adsyndicate storyline includes gamification, cognitive and digital reality (AR, VR, IoT and others) have straddled the disruption bandwagon. The result: Today, each of these seismic breakthrough technologies is poised to become a distinct macro force in its own right. We have evolved from promising innovations and novel approaches into full-fledged technology trends.

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