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SBI – Creative Services

The Client

State Bank of India is the country’s largest government-owned bank; it also falls under top 50 banks globally and ranks 232nd on the Fortune Global 500 List.

The Challenge

SBI wanted to promote their Home Loan Transfer Service wherein existing loan account holders can shift their loans from different banks to SBI. The bank had launched three offers to attract existing loan account holder’s i.e. lowest interest rate of 8.30%, Nil processing fee and Top-up loans at attractive interest rates.

Our Solution

Our team of skilled professionals brainstormed and came up with a solution. The idea was to design an impressive and easy to understand print and OOH creative which would cut across language and culture barriers to showcase the USPs of SBI Home loan transfer. The creative has gone live in 13 Indian languages and OOH across 19 cities across the length and breadth of the country.