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TAPMI Print Campaign

The Client

T A Pai Management Institute is ranked amongst the Top 10 Business schools in the country. This highly acclaimed educational institute enjoys the rare distinction of several top notch state-of-art facilities like Finance Lab, Leadership Lab, and the like. Students who aspire to be a part of T A Pai Management Institute are avid followers of management education portals like Shiksha, Pagalguy and several more.

The Challenge

The institute wanted to consolidate their branding efforts with innovative communication which would serve to stand out in a crowded education segment and also against the clutter of Education institutes. Also, the institute wanted to showcase their core corporate credo ‘ Where Learning is for Life’ through the communication.

Our Solution

We developed a series of ads showcasing renowned alumni of the institute who are in leadership roles with national/international organizations. The communication spoke about how studying at TAPMI changes their perspective which is not just about education or a degree but verily and truly ‘Learning for Life.’