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TATA Motors – T1 Trucking

The T1 Prima Truck Racing Championship is India's 1st and, to date, only truck racing event. It is held annually at the world renowned Buddh International Circuit near Delhi and Season 4 of the Championship was conducted on 19th March 2017.

Challenge

The Tata Motors T1 Prima Truck Racing Championship is unique in the annals of sporting history in India. It is a race of specially calibrated Tata Prima trucks, as per the specifications of FIA, the controlling body of Formula One racing. The race is held at the Buddh International Circuit, Greater Noida.

Solution

Adsyndicate handled the BTL activities of the Championship, starting with the inaugural Season One, held in 2014. As many as 25,000 + spectators witnessed the historic race. From copy/design of the initial brochure for Media and Sponsors, Adsyndicate handled the invitation, outdoor, banners, exhibition panels, winners’ podium design, emailer designs, ticketing and more.

Season 2 of the T1 Prima Truck Racing Championship, held in 2015, was even bigger in scale, with over 45,000 + spectators attending. Here again, Adsyndicate handled both ATL and BTL creatives. In ATL, it designed the T1 announcer advt. BTL included invitation, outdoor, banners, e-mailers, signages, ticketing, exhibition panels, winners’ podium and more. We also designed a special edition wide desk calendar ‘Widescreen Racing’ which was symbolic of the bigness of the racing event.

Season 3 of the T1 Prima Truck Racing Championship, returned to BIC on 20th March 2016. Over 50,000 + fans filled the stands to watch history in the making, as the first ever Indian Race Truck Drivers took position for the 1st of the two Indian races. Adsyndicate here handled both ATL and BTL creatives. In ATL, it designed the T1 announcer advt for T1 Prime Truck Racing Championship 2016. BTL included invitation, outdoor, banners, e-mailers, signages, ticketing, exhibition panels, winners’ podium and more. This season we had also designed new truck branding for sponsor’s and Indian racing trucks, with this scale model of the Indian racing truck was also a part of giveaways which was mini version of the Indian race truck.

Season 4 of the T1 Prima Truck Racing Championship 2017 with over 30,000 + viewers, witnessed the entertainment unlimited. This season featured 3 variations of races - PRO Class (International Drivers), Champion Class (Season 3 winners and qualified Indian racers) and Super Class (New batch of qualified Indian racers) and Tata Motors unveils India’s fastest racing truck - 1000 bhp T1 PRIMA race truck. For the 1st time Tata Motors also got associated with the name Akshay Kumar, who has taken the charge as their Brand Ambassador for Commercial Vehicle Business Unit. This time Adsyndicate handled BTL creatives at a large scale, which included invitations, outdoor, banners, e-mailers, signages, ticketing, exhibition panels, winners’ podium and many more.

Achievement

• Exclusive creative partner for the event
• Event partner from the first edition of the racing event

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