Union Bank of India – Social Media
Union Bank of India is one of the largest government-owned banks in India. The Bank is listed on the Forbes 2000 list and is almost a century old and ranked amongst Top-5 Banks in India.
With the reputation UBI had, they still lacked capturing the widespread digital space especially with Gen Y on their Social Media platform. They wanted an Agency to ensure that their online and offline services reached every individual through a digital platform.
They chose us as their Digital Agency and we sure didn’t disappoint. Adsyndicate used design thinking for crafting a communication strategy for the brand on social media. The handles of Union Bank are one of the most engaging and fastest growing as per various research firms in BFSI space. The content crafted by in-house experts has successfully implemented design thinking in the planning and execution process. The content for all the posts are designed with user at the center of every interaction and planning.