Twitter May Fall While LinkedIn Rises

Following a lot of people on Twitter generates high chances of missing out several news due to its immediacy. It is simply impossible to catch all the content which appears in your Twitter feed. Conversely, it’s likely that only a small percentage of your followers will see your tweets.

In Twitter, the more number of people you follow, more and more tweets appear on your wall due to which you can only see them for a certain period. Although they can be searched later by going through a heap of tweets. Whereas in LinkedIn all you need to do is to go to the status updates, group discussion and internal messaging which will make it easier for you to refer to posts.

Twitter have left no stones unturned in upgrading its infrastructure regarding handling traffic and reducing its appearances of the FAIL WHALE. But did you know? The innovations are making more user-friendly is coming from the users who want to build a base for the client rather than within Twitter itself

In LinkedIn, not every business professional is active. That means it may take time to form meaningful connections and conversations. You will find that you need to spend a lot of time just on introductions.

This process can be monotonous and is not always practical. Getting a premium account may help control the time investment, but this represents a cost that not every small business or individual may be able to make.

Using LinkedIn and Twitter Together

The following seven-steps helps the user to use these two tools together to build a new relationship with a buyer.

1. Optimize your LinkedIn profile to project your best.
2. Find buyers on Twitter based on their activity (tweets, hashtags, lists, etc.).
3. As soon as you find someone relevant and promising, engage on Twitter by liking, Re-tweeting, replying, and following.
4. View the prospect’s LinkedIn profile for context and shared experiences/connections.
5. Send an email with your formal introduction if that is relevant to the shared context. Ask for a phone call.
6. After the meeting, connect on LinkedIn with a personal note.
7. Stay top-of-mind by sharing insights on LinkedIn, Twitter, and email

The Rise and Fall

With the growth in technologies and internet connectivity all over the world, social media channels are seeing a rapid growth in terms of users and download. Facebook, LinkedIn, Snapchat etc. are taking full advantage of this opportunity Whereas Twitter seems to be failing to grow its user base as of 2017. Twitter is failing to achieve its successful targets. In order to achieve its target, Twitter is trying way too hard to stay in the league. Last year to revive its reach Twitter expanded its traditional character count of 140 characters up to 280 characters, But still the effects are yet to be seen.

Users are irritated that what they believed was a differentiator for the platform is now gone. Conveying your message in 140 characters was a bit challenging and also forced brands to be precise in expressing their ideas.

Twitter might die a slow death as it is focusing on user acquisition rather than reforming its ad platform. This has caused the brands and the marketers to invest in other social media platforms like Facebook and LinkedIn. This misinterpretation will cause Twitter to vanish from the Digital Marketing world.

On the other side, LinkedIn was able to identify the sector in which they needed to make reforms. Last year LinkedIn made a lot of reforms in its Advertising sector and also presented a new refreshed user interface. This new reform offered new opportunities for both B2B and B2C brands. Many B2B brands tend to see better engagement on LinkedIn as compared to Twitter. Also with its excellent advertising interface, LinkedIn will become the Go-To channel when it comes to B2B marketing in 2018.

With such reforms, LinkedIn strengthens its game against Twitter.

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